Comprehensive Data Breakdowns
The Keyword Search Intent Template is designed to optimize data from the Google Search Console, which, on its own, can be cluttered and challenging to read. With the keyword search intent tool, you get a detailed visual report outlining your business’ organic search performance categorized by the four categories that drive your audience’s search queries:
- Informational / Awareness: when potential customers search for easily answered, generalized questions, their queries tend to contain words like how, what, which and when. Keywords contain: how|what|who|which|when|where|why|does|guide|tutorial|resource|idea|tip|learn|example|best way to
- Navigational / Interest: customers who may have a familiarity with your brand, products, or services tend to enter searches that include brand or product-specific details. Keywords contain: (in our example) databloo|data bloo|google data studio|data studio|looker studio
- Commercial / Desire: these customers are just about ready to buy and are searching for the best they can find by evaluating responses to queries like “best keyword search intent tool”. Keywords contain: best|top|review|comparison|vs|compare
- Transactional / Action: at the Action point, these customers search in a similar fashion to those at the Commercial state but are on the precipice of making a purchase. Keywords contain: best|top|review|comparison|vs|compare