Total Revenue
Overview Definition Total Revenue in Google Analytics 4 encompasses the cumulative revenue generated from various streams within a digital platform,
r
Refunds
Overview Description This metric provides essential insights into the post-purchase experience, highlighting the volume of products returned and the frequency
Region
Overview Description The Region dimension allows for a nuanced analysis of user activity, enabling businesses to understand and respond to
Browse all categories
All articles
Returning Users
Overview Calculation This metric is determined by identifying unique users who have had at least one prior session on the