Search Engine Results Page (SERP)
Overview Description A Search Engine Results Page (SERP) is the page displayed by search engines in response to a user’s
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Page Indexing
Overview Description Page Indexing in Google Search Console refers to the process and status of web pages being included in
Sitemap
Overview Description A Sitemap is an XML file that lists the URLs of a website, providing information about the structure
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Media Product Type
Overview Description Understanding the Media Product Type is crucial for content strategy, as each type offers different engagement opportunities and
Search Type
Overview Description Understanding the distribution of your site’s visibility across various Search Types can provide insights into the nature of
Keyword Ranking
Overview Description This categorization helps in assessing the visibility and performance of your keywords in search results. Keywords in the
Keyword Length Type
Overview Definition Keyword Length Type categorizes search queries based on the number of words they contain into “Short Tail Keywords”
Brand Terms
Overview Definition Brand Terms in the context of search queries refer to keywords that include specific terms related to a
Query
Overview Description Queries provide invaluable insights into what potential visitors are looking for when they come across your site in
Data Stream
Overview Description Data Streams are essential for configuring how Google Analytics collects data from various sources. When a data stream
Client ID
Overview Description The Client ID is fundamental to understanding user interactions over time, enabling GA4 to distinguish between new and
Entrances
Overview Description The Entrances metric is essential for understanding how users are finding and starting their journeys on your website
Landing Page
Overview Description The Landing Page dimension is crucial for understanding how users enter your website and which pages are most
Transaction ID
Overview Description The Transaction ID serves as a key metric in eCommerce analytics, providing a means to track individual sales,
Item Category
Overview Description Item Category provides a structured way to analyze product data by categorizing items into hierarchical levels, starting from
Browser
Overview Description Understanding which browsers your audience prefers is crucial for ensuring compatibility and optimizing user experience across different browser
Region
Overview Description The Region dimension allows for a nuanced analysis of user activity, enabling businesses to understand and respond to
City
Overview Description Understanding user activity by city allows for a granular analysis of geographical trends, preferences, and behaviors. This data
Screen Resolution
Overview Description Understanding the range of screen resolutions among your audience is crucial for designing and optimizing websites and applications
Language
Overview Description Understanding the language preferences of your audience is crucial for global websites and applications. It allows for the
Device Category
Overview Description The Device Category dimension allows for the segmentation of data by the hardware type of the device used
Gender
Overview Gender Categories Note on Data Availability Use Cases Indicators
Age
Overview Age Brackets Note on Data Availability Use Cases Indicators
Country
Overview Description The Country dimension enables an analysis of user behavior, preferences, and engagement across different countries. This global perspective
Content Group
Overview Description By organizing content into custom buckets, you can analyze the collective performance of similar content types, such as
Session Default Channel Grouping
Overview Description Default Channel Groupings in Google Analytics are predefined categories that aggregate traffic sources into meaningful channels like Organic
Campaign Name
Overview Description The Campaign Name is a crucial element in digital marketing analytics, allowing marketers to assign specific names to
Audience Name
Overview Description Audiences in Google Analytics allow for the segmentation of users based on a wide range of criteria, including
Operating System (OS)
Overview What is Operating System (OS) in GA4? The Operating System dimension in Google Analytics 4 tracks the OS of
OS Version
Overview Description The OS Version dimension provides a granular view of the operating system landscape among your users, allowing for
Page Path and Screen Class
Overview Definition Description Page Path and Screen Class are dimensions in Google Analytics that provide insights into how users navigate
Platform
Overview Description Understanding the platforms your audience uses to access your site or app is crucial for tailoring user experiences
Event Count
Overview What is Event Count in Google Analytics 4? Event Count in Google Analytics refers to the total number of
Events
Overview What are Events in Google Analytics 4? Events in Google Analytics 4 allow for the tracking of specific interactions
Hostname
Overview What is Hostname in Google Analytics 4? Hostname in Google Analytics refers to the subdomain and domain names within
Item ID
Overview What is Item ID in Google Analytics 4? Item ID refers to the unique identifier assigned to a product
Interests
Overview What is Interests in Google Analytics 4? Interests in Google Analytics represent the varied categories of content and activities