Crawling
Overview Description Crawling in Google Search Console refers to the process by which Googlebot systematically scans and indexes web pages
Number
Domain Authority (DA)
Overview Description Domain Authority (DA) is a search engine ranking score developed by Ahrefs that predicts how well a website
Speed Index
Overview Description Speed Index measures how quickly the contents of a page are visibly populated. It is a performance metric
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Cumulative Layout Shift (CLS)
Overview Description Cumulative Layout Shift (CLS) measures the sum total of all individual layout shift scores for unexpected layout shifts
Total Blocking Time (TBT)
Overview Description Total Blocking Time (TBT) measures the total amount of time between First Contentful Paint (FCP) and Time to
First Contentful Paint (FCP)
Overview Description First Contentful Paint (FCP) measures the time it takes for the first piece of content from the DOM
Largest Contentful Paint (LCP)
Overview Description Largest Contentful Paint (LCP) measures the time it takes for the largest content element on a web page
Page Speed
Overview Description Page Speed is a critical factor in user experience, affecting engagement, retention, and conversion rates. Faster loading pages
Follows
Overview Description The number of Follows is indicative of an Instagram business account’s networking strategy and its level of engagement
Follower
Overview Description The Follower count is crucial for understanding the reach and influence of an Instagram business account. It reflects
Unique Pages
Overview Definition Unique Pages refers to the number of distinct landing pages that users visited after clicking on search results.
Unique Keywords
Overview Definition Unique Keywords represent the count of distinct query strings that users have entered into Google Search, which resulted
Average Position
Overview Description Average Position provides an approximation of where your links typically appear on Google Search results pages, relative to
Impressions
Overview Description Impressions are a key metric for understanding the visibility of your website’s content in search results. High impressions
Clicks
Overview Description Clicks are a fundamental metric for understanding user interaction with search results related to your website. Tracking clicks
Exits
Overview Description Understanding Exits is crucial for identifying pages or screens where users are most likely to end their sessions.
Refunds
Overview Description This metric provides essential insights into the post-purchase experience, highlighting the volume of products returned and the frequency
Ecommerce Purchase Quantity
Overview Definition Ecommerce Purchase Quantity represents the total number of units purchased across all items within a single eCommerce transaction
Items Checked Out
Overview Definition Items Checked Out refers to the count of individual products for which users have initiated the checkout process,
Items Purchased
Overview Definition Items Purchased refers to the total count of products that have been bought by users, as recorded through
Items Viewed
Overview Definition Items Viewed measures the total number of product views by users, as tracked through the view_item event in
Items Added to Cart
Overview Definition Items Added to Cart quantifies the total number of individual products added to shopping carts by users within
Active Users
Overview Calculation Active users are calculated based on engaged sessions or the collection of specific events and parameters by Analytics,
Returning Users
Overview Calculation This metric is determined by identifying unique users who have had at least one prior session on the
Engaged Sessions
Overview Description This metric provides a quantitative measure of user engagement by counting the number of sessions that demonstrate significant
New Users
Overview Description This metric is crucial for understanding user acquisition and growth trends, providing insights into how many users are
Conversions
Overview What are Conversions in Google Analytics 4? Conversions in Google Analytics represent the instances when users complete a predefined