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Search Engine Ranking reports are one of the fundamental marketing reports that helps you quickly understand your current SEO performance through the perspective of keyword rankings.
The report itself can be as simple or as elaborated as you need, and in this article we’ll cover both basic and advanced sections of a well-built search engine ranking report along with tools that can help you create accurate, real-time ranking reports that you can start using for company and client reporting right away.
What Is Search Ranking Report?
Search Ranking Report offers comprehensive data about the search rankings of individual keywords, keyword groups, and pages of your website.
The goal of Search Ranking Report is to provide both strategic overview of your rankings as a whole and tactical insight into specific keyword rankings over specific periods of time.
A well-prepared Search Engine Reports answers the following questions:
- What keywords improved and decreased their rankings over the last week, month?
- What group of keywords are gaining performance this month?
- What new keywords the website started ranking for this month/week?
- What keyword groups generate the most and the least of traffic for our website?
- Do people search for our brand and the number of searches increases?
- Long tail keywords vs short tail keywords: which groups are more successful for our website
- Which keywords are bringing in traffic but have the potential for higher rankings with optimization?
- What SERP features (e.g., featured snippets, local packs, knowledge panels) do we appear in, and which ones should we target?
- What percentage of our organic traffic comes from mobile vs. desktop searches, and does performance differ by device and/or location?
For the best results, your Search Ranking Reports should have the following qualities:
Has Real-Time Updates
Updating rankings, especially when you track hundreds and thousands of keywords is a tiresome task that should be automated as soon as possible.
The best Search Ranking Reports are updated automatically with data supplied from 3rd party sources or directly from Google services.
Has Filters
When working with keyword rankings, it’s important to be able to filter out specific keyword groups for granular analysis.
For example, you might want to see how the recent update affected all keywords combinations with your brand in it or simply focus on keywords from specific clusters.
Filters in Search Ranking Reports offer additional layer of analysis, helping you quickly switch between groups of rankings for strategic analysis and tactical, individual-level keyword rankings
Is Intuitive
Whether you’re running an agency and use Search Ranking Reports for client reporting, or you report within your company, it’s important to make sure your reporting is clear and intuitive.
The best Search Ranking Reports help you switch between overview and in-depth analysis, focus on important metrics, and find data quickly.
What Should Search Engine Ranking Report Include
Improved and Declined Keywords Report
The bread and butter of any search rankings report is information about keyword movements.
Many quick insights can be obtained by simply spotting patterns from this report. For example, you can notice the site-wide impact of Google core updates (both positive or negative), effects of your backlinking campaigns, or simply analyze the biggest winners and losers this week and month.
In the example below, ranking data for the past 30 days is included by default to spot long-term trends for more precise analysis.
You can access this free report here.
Group Keyword Rankings
Analysing individual keywords can be useful just as analysing groups and segments of keywords.
We’ve noticed that often Google core updates affect keywords differently based on their positional segment.
For example: a core update can leave intact all your keywords below 10 positions, while affecting all your Top-3 keywords.
The report below will help you spot such patterns as well as simply keep track of different groups of keywords.
Brand vs Generic Report
Brand vs Generic subreport of Search Ranking Reports will help you quickly understand the performance of your branded keywords, as well as analyze the impact of your SEO strategies on your branded and non-branded traffic separately.
Additionally, you can see the growing interest towards your brand by analyzing how volume of your brand searches increases or decreases over longer periods of time.
Keyword Distribution Analysis
Keywords Distribution Analysis subreport combines data from previously mentioned reports to help you gain insight into your rankings from both strategic and tactical overview.
You can see the movements in big segments of your keywords, and then switch into more detailed analysis using filters and Improved and Declined Keywords section.
You can access this free report here.
(Optional) Conversion Data
It’s worth mentioning that sometimes keyword rankings affect conversion data. For example, conversion rate for keywords ranking in top 3 is usually higher than for keywords ranking lower, because people click top results significantly more often.
While it’s a baseline, it’s not always the case, and you can compare keywords not just by ranking and traffic, but also their conversion potential.
Common Issues With Search Engine Ranking Reports And How to Fix Them
Outdated / Not Frequently Updated
Sometimes 3rd party rank trackers update ranking data with delay (for example, larger SEO suites such as SEMRush and Ahrefs update rankings with several days delay or unless you explicitly force the update), resulting in outdated ranking data.
Given that some SERPs (search engine results pages) are extremely volatile and update every other week, it’s best to ensure your search ranking reports are updated in real time.
It gets even worse if you’re creating ranking reports manually, for example in Spreadsheet, as this will take up a lot of time and will contain information that quickly becomes dated.
Solution: use search engine ranking reports that are updated in real-time and automatically
Inaccurate
Most 3rd party rank trackers use crawlers and proprietary tools to gather ranking data for you.
Sometimes that means they are less accurate than data gathered from Google directly.
Solution: take data directly from Google services, such as Google Analytics and Google Search Console
Try Databloo Search Engine Ranking Reports For Free
Databloo offers search ranking reports that gain data from Google and are automatically updated in real time.
Ultimate Keyword Ranking Report
Essential for tracking SEO strategy performance, it provides insights into keyword ranking shifts, search volume fluctuations, and SERP features. Use this data to refine content and enhance optimization for target keywords.
You can access free demo here
Our SEO keyword report provides you with critical business information about how your content keywords rank over time. It answers questions such as:
- What are my Top 3, Top 10, and Top 20 performing keywords?
- What keywords drive the most organic traffic to my website?
- How do my generic keywords measure up against my brand keywords?
- Are my short tall keywords performing better than my long tall keywords?
- How do my keyword rankings fluctuate over time?
- Are there any keywords with a high search volume that I am not currently ranking for?
- What is the trend in search volume for my target keywords in a given period?
- How has my website’s visibility on Google changed over time?
- What are the top-performing keywords in specific countries or regions?
- Is my keyword data affected by different devices?
All-in-one Search Console Template
More strategic SEO report designed to provide you with key information about your Google Search Console data, this template will help you understand your SEO performance and identify areas for improvement in your strategy.
Helps you answer the following questions:
- What keywords have more chances to get to the first page of Google?
- Do our keywords get stuck to the 2nd and 3rd page too often recently?
- What’s the average position of our keywords when they’re on the 2nd page?
- How quickly our first page keywords are moving up in the last month?
You can access free demo here
Custom Search Ranking Report
Data Bloo offers you the ability to build your own ranking reports that will include data from several sources (e.g. Google Search Console, GA4) with custom layout tailored to your needs.
You can access our custom search ranking report builder here.
