Table of Contents
Below are 7 google ads reports and you should try using for professional reporting or for finding insights for your personal business growth with advice on when and how you should use each.
Let’s dive in!
1) When and Where Ads Showed
This report is a standard Google Ads report that consists of several tabs, two main being “When Ads Showed” and “Where Ads Showed”.
Both reports are useful for fine-tuning performance of your launched ad campaigns.
When Ads Showed report helps you obtain time-based insights, such as identifying peak performance times, and showing when your ads were actually displayed.
Where Ads Showed report helps gain geographical insights, such as where your ads were shown, e.g. countries, regions, cities.
The last, “Devices” tab, helps correlate all this data with target devices, helping you understand on what devices your ads perform the best.
2) Search Terms Report
The Search Terms report helps you understand how your ads performed when triggered by actual searches on Google’s Search Network.
Here are a couple of common use for this report:
- Identify user intent. See exact search terms that trigger your ads and identify new keyword opportunities based on real user queries.
- Match type analysis. Display whether a search term matched a keyword as exact match, phrase match, or broad match.
- Negative keyword optimization. Identify low performing search terms.
- Improve ad relevance. Adjust ad copy and landing page copy based on common search terms.
3) Landing Pages Report
The landing pages report, albeit simple, provides a necessary insight into how your ad-driven landing pages are performing in terms of conversion, CTR, and traffic generation.
Note that this report brings in data from all types of ad campaigns you run, such as Search, Video, Shopping, and Display. This helps you pinpoint when a problem is not the channel, but the target landing page. The report counts only unique ad impressions to keep things accurate.
4) Auction Insights
Auction Insights is extremely valuable Google Ads report that we have a designated guide for it: What Is Google Auction Insights And How to Master This Report
In short, this report allow you to:
- Benchmark Performance. See how your ads stack up against competitors bidding on the same keywords.
- Analyze Ad Market Share. Check impression shares to understand how often your ads show compared to other bidders.
- Evaluate Ad Positioning. Learn how often your ads appear above competitors in search results.
- Assess Overlap. Find out how often your ads and a competitor’s ads appear for the same searches.
- Optimize Bidding Strategy. Use insights to adjust bids and budgets for better ad placement.
Custom Google Ads Reports
5) Essential Google Ads Looker Studio Report
Essential Google Ads report will help you track all necessary Google ads data in one place.
It contains several useful modules, each structured to provide unique insights into your Google Ads performance.
The report is automatically populated with your adwords data from your Google ads account and updated in real-time.
- Ads Overview – This section provides an overview into your ads performance over time, performance by campaign, and cost breakdown. Its goal is to provide a quick summary or report before diving into more detailed sections.
- Keywords – The keywords section is a deep dive into keyword analysis. This section will help you identify your top performing keywords and optimal keyword bidding strategy. On top of that using a set of custom filters, you can analyze very specific clusters of keywords.
- Campaigns – The Campaigns tab is useful for analyzing campaign performance and comparing performance of different campaigns. Using this tab, you can cross-check campaigns based on different data points, compare different types of ad campaigns, and analyze campaign performance over time.
- Audience – Audience tab is a deep dive into audience insights that will help you better understand how people interact with your campaign, detect your most engaged audience segments, and use various audience data points to improve performance of your Google Ads.
6) Google Ads Single Page Report Template
The single page google ads report from Data Bloo is a condensed version of essential report that helps you track primary ad KPIs packed in a simple, intuitive interface.
This report works best for overviews and weekly reporting, helping you keep track of things without bogging into too many details.
It automatically connects to your google advertising account and updates in real time.
7) Custom Google Ads Reporting Template
If you want a higher degree of control of how your google ads reports look, their layout, what KPIs they track and what other sources of data include, Data offers a custom reporting solution that works like a constructor.
Using our intuitive interface, you can create a google ads report that works exactly as you need for your clients’ needs in minutes, and it will be automatically updated with data every time you use it!
